At The Farris Group, portfolio management is an objective process that allows us to offer internally generated solutions. Our investment portfolios are generally allocated to our own investment ideas based on our proprietary research along with analysis on select Wall Street research and top hedge fund manager ideas. In addition, we will allocate a portion of our portfolios to various money managers who have exceptional track records against their peers in both good and bad markets. Depending on each client's risk tolerance, we structure the portfolio allocating to each investment accordingly.

For equities, we seek to invest in quality assets that we believe are trading at a discount to "traditional valuation criteria". Target buy and sell prices are established based on this criteria and monitored on an ongoing basis to identify potential fundamental changes that would warrant removal from the portfolio.

For fixed income, we search for high-quality, investment grade bonds that meet our objective to limit default risk. We will also utilize ETFs or 3rd party money managers to access high yield and foreign bond markets when deemed appropriate. Allocations to fixed income will mainly be structured around the income needs of the client. However, we may also used fixed income strategies in our portfolios in lieu of holding cash.

Types of securities

Investments typically held or utilized in portfolios include stocks, bonds, mutual funds, ETFs convertibles, preferred stocks, options, publicly traded limited partnerships, and ADRs.